Endeavour Group Ltd is an Australian alcoholic drinks retailer, hotel operator, and poker machine operator.

The challenge was designing for a controversial subject matter, in the wake of Endeavour groups first financial year since their withdrawal from Woolworths Group in 2021.

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My role:

• Work closely with the creative director and publisher throughout the project

• Develop a deep understanding of Endeavours’ vision, Annual report statement best practices  

• Create a flat plan

• Research design concepts with Endeavour groups’ guidelines.

• Design cover concepts and key pages

• Client presentation

• Production and typesetting

• Finish Art

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