Branding and collateral design for Taste drinks
My role:
Existing logo integration
Brand positionnement
Visual storytelling
Colour palette
Typography management
Established rules on logo usage, colours, and spacing
Collaborate to refine designs based on client feedback for effective communication
Branding collateral design (business card, shelf wobblers)
Label concept and design
Packaging design
Photoshoot direction
Taste drinks is a real fruit cold-pressed mixed with sparkling water, a new Australian drink.
The challenge was designing a brand guideline with an existing logo.
